AI Insights · Timothy · January 2023
Top 5 Drawing & Coloring Apps in New Zealand Q4 2022
Explore the performance of the top 5 drawing and coloring apps in New Zealand during Q4 2022, with insights on downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 drawing and coloring applications on a unified platform in New Zealand showed diverse trends in downloads, revenue, and active users. Below is an overview of their performance, based on data provided by Sensor Tower.
Happy Color by Numbers Game saw a consistent increase in weekly downloads, starting at 1.6K in late September and peaking at 2.3K by the end of December. Weekly revenue fluctuated, with a notable peak of around $85 in mid-December. The app maintained a steady number of weekly active users, ranging between 15.8K to 17.3K throughout the quarter.
Color Page ASMR – Art Coloring had a significant decline in weekly downloads, from 6.7K at the beginning of October to just over 500 in early December. However, it experienced a slight rebound, reaching 1.3K downloads by the end of the year. The app's weekly active users followed a similar trend, decreasing from 8.5K in early October to just over 1.8K in mid-December, before rising to 3K by the end of December. Revenue data for this app was not available.
Phone Case DIY experienced ups and downs in weekly downloads, starting at 1.5K and reaching a high of 2.2K in early October, then fluctuating before settling at around 1.1K by the end of December. The app maintained a stable base of weekly active users, ranging from 16.8K to 18.9K. There was no revenue data reported for this app.
Color by Number：Coloring Games showed a steady weekly revenue trend, hovering around $250 to $300 throughout the quarter. Downloads saw fluctuations, with a peak of 1.6K in mid-October and a low of 720 in early December, before ending the year with 1.5K downloads. Weekly active users ranged from 5.1K to 7.1K, showing a steady increase towards the end of December.
Makeup Kit - Color Mixing had a varied download trend, starting strong with 2.4K downloads in late September, but dropping to around 258 in mid-December before a slight rise to 683 by the end of the year. Active users followed a similar pattern, starting at 5.1K and dropping to just over 2K by mid-December, then increasing to 2.6K by the end of December. There was no revenue data available for this app.
For more detailed insights and data on app performance, visit Sensor Tower.
